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THOMAS B. CROSS
2525 Arapahoe E4-313 – Boulder Colorado 80302 – 303-594-1694
AI Strategist | Go-To-Market (GTM) Strategist | C-Level Marketing Leader | Channel Partner Leader | AI & Cybersecurity Thought Leader and Award-Winning Innovator
Boulder, CO | cross@gocross.com | AIUserForum.com | ChannelPartner.TV | SocialStreamingTV.com | LinkedIn: linkedin.com/in/techtionary with more than 23,200 followers.
Strategic, content-led GTM, marketing, channel and enterprise sales leader with a record of enabling AI “user use case” developmentchannel sales, content management and partner growth across MSPs, VARs, OEMs, and technology vendors via many different AI solutions, LLM-large language models and emerging AI solutions such as conversational AI. Expert in enterprise AI assessment with ROI goals, AI B2B partner marketing, forward-deployed engineer (FDE) user use case development, virtual sales and partner enablement, RPA and business process automation and video-first sales content creation. Editor and Publisher of ChannelPartner.TV and ChannelAI.TV with over 3,315+ partner-focused videos and am the Owner of the largest according to Linkedin community of 24,305+ MSP-managed services providers, GTM, B2B,AI channel partner professionals and others. Creator of the Virtual Sales Professional (VSP) certification program used by Microsoft partners and midmarket vendors.
- Built AI scalable solutions, AI media and GTM marketing systems supporting staff sales,channel partner onboarding and field enablement
- Developed AI channel messaging, certification, and co-selling programs adopted across global ecosystems
- Drove AI digital engagement through video content and strategic community-building initiatives on Linkedin, YouTube, Instagram, Facebook, TikTok and ChannelPartner.TV my own video news network
PROFESSIONAL EXPERIENCE
CEO &Marketing Executive Publisher-Editor-Writer-Video Producer - GTM Leader
AIUserForum.com / ChannelPartner.TV / SocialStreamingTV
2020 – Present
Boulder, CO
- Program - Program Advisor to the University of Colorado Executive Education - Strategic Artificial Intelligence Program with experience in writing chatbot content dialog, prompt engineering, prompt scripting, programming, AI business strategy, compliance, regulations, AI laws including patent and copyright and Colorado and California state AI laws, conversational design, video production, AI business process automation, forward deployed engineer and more.
- Author of MindMeld - Merging Mind and Metalreviewed as the "best business book on AI".
- Recipient of A I Q Award for Innovative AI Omnicomms agentic AI Agent Orchestration Chatbot using AWS-Amazon Web Services.
- Designed and launched TV as a global platform for AI channel partner education and GTM acceleration
- Created the Virtual Sales Professional (VSP) certification framework for onboarding VARs, MSPs, AI MSPs, and resellers
- Produced over 3,315+ sales-focused enablement videos, achieving 8,000+ weekly viewers from partner audiences
- Developed partner GTM messaging, campaign strategy, and partner reseller-facing toolkits across AI, SaaS, and cybersecurity
- Grew and managed a LinkedIn community of 24,350+ AI channel sales and GTM professionals along with my 23,200+ followers
- Designed, developed and delivered professional webinars - see evaluations below
- Produce weekly interview series and panel content on AI cybersecurity trends, AI in business, and GTM strategy
- Managed LMS-learning management system for 40,000 employees including curriculum management, course development, course deliveryand eLearning including online-webinar event scheduling management, certification courses
- Supported channel partner product launches and co-marketing initiatives via video and virtual event engagement
Techtionary
Boulder, CO
2010 – 2020
- Provided GTM consulting and content development for Fortune 500 and midmarket tech firms
- Built and managed multi-channel content libraries including white papers, webinars, and field training videos
- Delivered partner onboarding programs and communications materials for UCaaS and cybersecurity vendors
CHANNEL & GTM HIGHLIGHTS
- Architected and delivered the VSP certification used by Microsoft and venture-backed SaaS partners
- Scaled channel video library to 3,315+ partner-focused resources with 8,000+ weekly viewers
- Built and curated a LinkedIn group of 24,350+ partner professionals to amplify GTM, AI MSP, MSP and other topics outreach
- Supported startup GTM rollouts and investor presentations through messaging and certification programs
EXPERTISE
- AI Application Business Plans
- Agentic AI chatbot Applications and Orchestration
- Channel Strategy
- AI Governance
- Partner Enablement
- Hubspot
- WordPress
- Martech
- GTM Messaging
- Funnel Management
- Video-Based Sales
- Cybersecurity Awareness
- SaaS Launch Support
- Contact Center
- taught CCNA
- Checkpoint
- Call Center
- CRM, Security+ Certification Program Development
- VoIP/SIP/UCaaS/Telecom Provisioning
- LMS-learning management system
- Content Architecture
- Social Media for Channel Growth and more.
EDUCATION & PUBLICATIONS
- S. Business and M.S. Business Technology —University of Colorado
- Author, MindMeld: Merging Mental & Metal on AI (Reviewed as "Best Business Book on AI)
- Featured in Microsoft Partner Network, CyberNews, Business Tech Weekly, Channel media outlets
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Huntsville Alabama
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Mon - Fri: 9:00am - 6:00pm
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dave@channel-brokers.com
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About Us
Welcome to Channel Brokers, where connections transcend boundaries and opportunities flourish. At Channel Brokers, we specialize in bridging the gap between businesses, key executives, and dynamic opportunities within the ever-evolving landscape of channel sales.
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